Case Study

Double R Photography.

Two Brand Identity Directions

Read the case
Double R Photography website hero mockup — cowgirl riding across a mountain landscape at golden hour, with the DOUBLE R brand lockup set across the top in warm cream.
Overview

Double R Photography came to us as a Western-rooted studio that photographs real people in real places — cowgirls, couples, landscapes, horses. The brief wasn't one identity. It was two: we explored two complete, deliberate creative directions in parallel, built the full visual world of each one, and let the brand owner choose where to live.

Both directions pass through the same type and color discipline that defines our brand work — one mark, one wordmark, one palette, one applied set across digital and print. They diverge in temperament. Direction One leans earthy and cinematic, the kind of brand that could sit on a leather-bound portfolio. Direction Two leans romantic and nostalgic, pink matchbook over blue tablecloth energy, script wordmark with a hand-drawn flourish. Each is a complete, considered identity on its own.

Services

What we delivered.

  • Brand strategy
  • Two identity directions
  • Logo & wordmark system
  • Color & type system
  • Digital applications
  • Print applications
  • Signage & environmental
The Two Directions

One client, two complete worlds.

Direction One

Desert Modern.

A grounded sans-serif wordmark anchored by a stylized bull-skull emblem. Warm earth tones, leather textures, cinematic landscape photography. The brand of a studio that spends more time at golden hour than in a conference room.

Laptop mockup showing the Direction One Double R Photography website — editorial hero with the headline AUTHENTIC MOMENTS WILD PLACES set over a cowgirl-on-horseback photograph at sunset.
Smartphone mockup showing the Direction One Instagram profile — bull-skull mark avatar, warm brown bio banner, and a nine-tile grid of Western photography and brand marks.
Two Direction One business cards on a brown surface — a dark brown card and a bone card, each carrying the bull-skull emblem above the DOUBLE R PHOTOGRAPHY wordmark in copper foil.
Direction One bull-skull emblem embossed deep into warm brown leather, texture catching sidelight.
Direction One film-strip composite in the style of a Kodak Portra 400 contact sheet — portrait of a woman in a cowboy hat at sunset, galloping horses across a plain, the Double R Photography brand plate on a leather ground, a horse portrait, and a couple embracing against the mountains.
Direction Two

Cowgirl Romantic.

A script-serif wordmark finished with a hand-drawn asterisk flower. Burgundy and rose over sky blue, matchbook-and-polaroid energy, a brand that feels like a Palm Springs weekend. Playful where Direction One is quiet, personal where Direction One is cinematic.

Laptop mockup showing the Direction Two Double R Photography website — the script Double R wordmark set over a Palm-Springs-styled scene of a cowgirl, pink hat, and disco ball with a martini glass in the foreground.
Direction Two matchbook mockups on a pale blue surface — a burgundy matchbook with pink RR monogram, a cream matchbook opened to show matches in burgundy, and a pink matchbook with the script Double R wordmark.
Direction Two car window decal — the cream script Double R Photography wordmark applied to the back window of a sky-blue Jeep, warm daylight.
Direction Two polaroid print arrangement on a sky-blue surface — four square photographs of Western subjects alongside red sunglasses and a red-and-white checkered napkin.
Direction Two environmental application — a cowgirl on an appaloosa horse photographed against a bright sky, with the burgundy script Double R Photography wordmark set across the sky portion of the frame.
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