Overview
Blue Porch Properties came to us without an identity. A Louisiana real-estate group building a business worth trusting needed a mark that carried that trust from day one — quiet, considered, and grounded in place.
The result is a ground-up brand identity built around an illustrated architectural motif, a quiet display serif, and a single deep navy ground. The mark is intentionally restrained — a real-estate brand does not need to shout to be remembered.
Services
What we delivered.
- New brand identity
- Logo & wordmark
- Illustrated emblem
- Color & type direction
- Production files
The Mark
One mark, one ground.
The complete lockup, presented on its home navy.