Case Study

Blue Porch Properties.

New Brand Identity

Blue Porch Properties — illustrated window emblem above the BLUE PORCH PROPERTIES wordmark, in white on navy.

Overview

Blue Porch Properties came to us without an identity. A Louisiana real-estate group building a business worth trusting needed a mark that carried that trust from day one — quiet, considered, and grounded in place.

The result is a ground-up brand identity built around an illustrated architectural motif, a quiet display serif, and a single deep navy ground. The mark is intentionally restrained — a real-estate brand does not need to shout to be remembered.


Services

What we delivered.

  • New brand identity
  • Logo & wordmark
  • Illustrated emblem
  • Color & type direction
  • Production files

The Mark

One mark, one ground.

The complete lockup, presented on its home navy.

Blue Porch Properties full lockup — illustrated window emblem above the wordmark, in white on navy.