Case Study

Dixon Fence Co.

Brand Transformation

Dixon Fence Co. rebrand — DF monogram above the DIXON FENCE wordmark with a barbed-wire divider, on dark brown.

Overview

The original Dixon mark carried the business but not the craftsmanship behind it. The new identity trades a generic, dated feel for something that reads as established and trustworthy — cleaner linework, better legibility at a glance, and a mark that holds up equally well on a truck door, a job site sign, or a business card.

The engagement rebuilt a single circular emblem into a full production-ready lockup system: primary DF monogram, DIXON FENCE wordmark, and a barbed-wire divider that ties them together without turning ornamental.


Services

What we delivered.

  • Logo redesign
  • Lockup system
  • Monogram + wordmark
  • Production files